It began as a simple project to provide a careers portal for Aquent. The challenge was how to give fair representation to the entire family of Aquent brands, as well as portray the spirit and diversity of the people that work there. Roles at Aquent range from sales and HR, to UX design and data analytics, and we wanted to make sure all roles were represented equally.
Our solution was to capture the diversity at Aquent with video interviews of people throughout the company describing why they choose to work there. Additional supporting photographs of people reinforce that message throughout the site.
Other technical considerations included responsive design, and integration with Taleo platform to collect HR compliant information from applicants.