Creative Lifesavers

A marketing leave-behind was needed to catch the interest of creative directors at agencies, and provide an easy way to showcase all the creative rolls that Vitamin T has to offer. We wanted the format to be small enough to easily slip inside a standard office drawer, but also serve as a neat little poster in case someone wanted to pin it up in their office space. The concept for the piece was loosely based around those worst case scenario books you often see in bookstores around Christmas time, we thought escaping creative projects was like escaping an angry swarm of bees.