Vitamin T Relaunch

As a relatively new brand, Vitamin T recently identified several areas their website could serve them better strategically: clearer audience targeting, and client acquisition. After extensive user research and testing, we felt we had enough information to begin the process of restructuring the site and honing our message.

My role was to lead the creative vision—to design with a mobile-first approach—and make Vitamin T stand out from the pack. Armed with a drawing tablet, a vague understanding of SVG animations, and loads of caffeine and Gummy Bears, I got down to work. The result was a strikingly different website with a much sharper focus, and some pretty cool scrolling animations to boot.